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Showing posts with the label product marketing

Sales Managament

  Sales managers are the most important people on your sales team They’re responsible for hiring the right people, making accurate sales forecasts, coaching middle performers to close more deals, and leading their teams to higher performance. They directly impact your company’s ability to increase revenue and post consistent profits. As markets become more competitive and sales cycles lengthen, having skilled, effective sales managers is more important than ever before. Though your managers are experienced, you've noticed that they aren't effective sales coaches It’s not their fault. Research from SRG and Selling Power Magazine shows that 73% of sales managers don’t get the training they need to coach a high-performing sales team. So, even though they may have been great sales reps, they never learned how to become high-impact sales managers. That’s because skills unique to the sales manager role get left out of more generic training prog...

PPAP- Lets Learn something new

PPAP (Production Part Approval Process) was developed by AIAG   and it is an important part of the comprehensive Advanced Product Quality Planning (APQP) approach. There are five phases to APQP; PPAP is triggered in Phase 4, Product & Process Validation. The basis for the make-up of a process control plan is included in the APQP manual. [3]  The APQP process is defined in the AIAG's APQP manual, which is part of a series of interrelated documents that the AIAG controls and publishes. These manuals include: The failure mode and effects analysis (FMEA) manual The statistical process control (SPC) manual The measurement systems analysis (MSA) manual The production part approval process (PPAP) manual How APQP Works In APQP, quality isn't an end in itself. The goal is to ensure that your company delivers a top product that will make your customers happy. If you apply APQP to the new product line y...

What is product management?

Product management is the process of shaping a company's vision to increase its value in the hearts and minds of its customers - and in the market place. In addition to being just a standing, visible logo, today’s genre is the ever-changing customer experience that the entire organization brings. Whether it’s an individual or a corporate business, product management is critical to building a good reputation, growing a loyal customer base, and staying ahead of the competition. Especially in the digital age, it requires strong brand brand ownership and adult product marketing to ride through the sound of a growing internet world. While this can be a challenge, the Internet has also created new opportunities to make better connections with products through strategies such as content marketing and influence marketing. The power of digital analytics has also provided new ways to see your target audience and understand and improve your position within the competition environment. ...